Teams Ricavi’s founders have trained include
Pipeline
Generated across founder careers in B2B sales.
Experience
Years selling and coaching B2B sales teams.
Amazon rating
For The B2B Sales Playbook, the bestseller Luigi co-wrote.
Podcast
Episodes of Revenue Leaders, a B2B sales podcast.
Why most sales training doesn’t stick
Training lands once. Coaching has to land on every call.
Most teams have sat through sales training that felt great on the day and changed nothing by the next pipeline review. Methodology gets taught in a room, then meets a live buyer, and under pressure reps fall back to what they know.
Over half of sales reps say courses and guides don’t give them the skills they need. Salesforce, State of Sales (7th edition): 4,050 sales professionals, including 350 in Australia and New Zealand.
Ricavi builds every engagement the other way round. It starts with your team’s live deals, talk tracks, and methodology, then gives your managers what they need to keep coaching that methodology after the training ends.
Most sales training
A one-off day that’s forgotten by the next pipeline review
Generic role-plays that don’t match your buyers or deals
Managers left out, so nothing gets reinforced on calls
No baseline, so nobody can say what changed
Training with Ricavi
Built on your live deals, talk tracks, and methodology
Practise on real opportunities your team is working now
Managers equipped to coach the same skills every week
Measured against a baseline at 30, 60, and 90 days
How it works
Built to stick, from day one to day 90.
One goal: your team selling differently on real calls, not just knowing more.
01
Before day one
Diagnose first.
Before we build anything, we review your sales process, a sample of calls, and where deals stall in your pipeline.
02
Weeks 1 to 4
Train on your live deals.
Sessions use your real opportunities, talk tracks, and methodology, with role-plays on deals your team is working this quarter.
03
Every week
Equip your managers.
Managers get a coaching guide and scorecards, so they reinforce the same skills in every one-on-one and deal review.
04
Days 30, 60, and 90
Follow up and measure.
We check in at 30, 60, and 90 days against the baseline we set at the start, and adjust whatever isn’t landing.
Training formats
Four ways to train your team, on site or live online.
Pick one or combine them. A kickoff keynote can open a workshop, and a workshop can start a 90-day programme. Every format is tailored to your team, your methodology, and your deals.
In-person workshop
Half-day or full-day sessions with Ricavi in your office, anywhere in Australia or New Zealand. Built around role-plays on your live deals, so the whole team leaves running calls the same way.
Half day or full day · On site in your office · Sized to your team
Plan your workshop
90-day programme
The full system: a diagnostic, fortnightly live sessions, manager coaching, and call reviews, then a 90-day readout against your baseline. For teams that need the change to stick.
12 weeks · Diagnostic, live sessions, and manager coaching · 90-day readout
Most complete
Plan your 90-day programme
Live virtual training
Interactive sessions over Zoom or Microsoft Teams for distributed and hybrid teams, run in Australian Eastern and NZ business hours. Short modules with practice between sessions, so skills build week by week.
90-minute modules · Zoom or Microsoft Teams · Australian Eastern and NZ hours
Plan your virtual training
Sales kickoff keynote
A practical keynote from a B2B practitioner, not a motivational speaker, for your sales kickoff (SKO), conference, or offsite. Add a breakout workshop so the ideas turn into a plan for the quarter.
45 to 60 minutes · SKOs, conferences, and offsites · Optional breakout
Book your kickoff keynote
Not sure which format fits? Every engagement is scoped to your team size, goals, and location. We’ll recommend one on the call, then send an indicative investment before you commit to anything.
Katie Swick
Global Sales Enablement Lead, Stripe
What we cover
The skills that move B2B deals, taught on your pipeline.
Every engagement draws on The B2B Sales Playbook and Luigi’s 20 years in the field. We pick the modules that match where your deals stall, and run them in your methodology, whether that’s MEDDPICC, SPICED, Challenger, Sandler, SPIN, or your own process.
Pipeline and prospecting
Build a repeatable rhythm for creating pipeline, from cold calling to outbound messaging that earns a reply from the right buyers.
Discovery that earns the right
Run discovery that uncovers real pain, impact, and urgency, so deals are qualified on evidence, not hope.
Qualification and deal mechanics
Map every stage of the deal and qualify with the framework your team already uses, so the forecast reflects reality.
Buying committees
Multithread early, find and coach a champion, and help buyers build the internal business case for you.
Objections, negotiation, and closing
Tell objections from stalls and conditions, handle each one, negotiate on value, and stop deals dying to no decision.
Coaching for sales managers
Give managers a simple way to coach the same skills in every one-on-one, deal review, and pipeline meeting.
The team behind your training
The people who trained Ricavi can train your team.
Ricavi’s training is led by Luigi, backed by his fellow co-founders, Regan Barker and David Fastuca. Between them, they’ve built and sold companies, led sales and enablement teams, and coached B2B sellers for more than 20 years.
Leads your training
Luigi Prestinenzi
Co-founder and Chief Coaching Officer, Ricavi
He has generated $1.45 billion in pipeline across 20 years of selling and coaching B2B sales teams, and helped build the coaching methodology Ricavi runs on. He co-wrote the bestselling The B2B Sales Playbook (4.9 stars on Amazon) and hosts Revenue Leaders, a B2B sales podcast with 350+ episodes.
Sales and enablement
Regan Barker
Co-founder and Chief Revenue Officer
Seven years leading sales and revenue at Grant Thornton Australia
Built sales teams at a firm sold for a reported A$1 billion in 2026
Named one to watch by her peers, 2024 and 2025
Founder and co-author
David Fastuca
Co-founder and Chief Executive Officer
Founded Locomote and sold it twice, to Travelport and Webjet
Two SaaS exits worth $75M combined
Co-author of The B2B Sales Playbook with Luigi
Results
What teams say about Ricavi.
From enterprise enablement leaders to founders running their own sales teams.
Introducing Ricavi
Training puts the playbook in place. Ricavi keeps it on every call.
Ricavi is the AI sales coach built on the same methodology Luigi teaches. It listens as your reps talk, surfaces the next best thing to say, drafts the CRM update after the call for you to approve, and scores every deal against your playbook.
Live nudges when discovery goes thin
Every deal scored on your methodology
CRM update drafted after every call
Optional. Your training never depends on the software.
Plan your training
Tell us about your team.
Leave your details and a Ricavi founder will call to recommend a format: an in-person workshop, live virtual training, the 90-day programme, or a kickoff keynote.
20-minute call · No obligation · On site or online across Australia and New Zealand
FAQ
Questions? We’ve got answers.
Every engagement is scoped to your team size, format, and location, so there isn’t one fixed price. On a 20-minute call we’ll learn about your team and timing, then send an indicative investment before you commit to anything.
Plan your team’s sales training.
Book a 20-minute call with a Ricavi founder. We’ll look at your team, your pipeline, and your timing, then recommend the right format: workshop, virtual, 90-day programme, or keynote.
4.9 on Amazon · Trained teams at Stripe, HubSpot, and Grant Thornton
20-minute call · No obligation
